If you use any credit card, points or frequent shoppers card or participate in loyalty program, you are being tracked. If you use a e-coupon, you are being trac

If you use any credit card, points or frequent shoppers card or participate in loyalty program, you are being tracked. If you use a e-coupon, you are being tracked. They are not colluding -- they collect this information and had it to the data mining companies. Why do you think the buzz around big data exists ? Its not just for curing cancer ; its mostly to track and model individual consumer behavior.