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NY Times on Evernote and Freemium
- byoung2 17y agoFreemium is a compelling business model when clients are more likely to buy the longer they use the free service. That's the case with Evernote, since users become more invested in the service when they have sizable collection of notes. To continue using the system when they've reached the free storage limit, they have to pay up. My question is, can the same effect be achieved with a limited time free trial? In the case of Evernote, instead of giving 40MB free and 500MB and some premium features, they could offer a full account for 6 months, and then start charging. This way you don't have to continue supporting deadbeats indefinitely. What are your thoughts?
- gengstrand 17y agoIt sounds like you're saying replace the space limit with a time limit. Obviously you would not want to do that because your competition could shut you down pretty quickly. Perhaps you mean to add a time limit in addition to the space limit. You would have to tell that to prospective users in advance and that might increase their hesitation to register. I don't use the service but, if there was a publishing component to it, then you would want free content as a way of attracting others.