The issue comes in when you get into programatic advertising and you're buying millions or billions of impressions at 1 time. The other issue is ad networks hav

The issue comes in when you get into programatic advertising and you're buying millions or billions of impressions at 1 time. The other issue is ad networks have also been really historically opaque about their inventory. I have no idea why, but more transparency for ad networks would help with this a lot.