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Have you check the 'Dimensions>Search terms' report to check the phrases your ads appear for (which won't be the same as those you bid on, unless you are only u
by hermitcrab 12y ago
Have you check the 'Dimensions>Search terms' report to check the phrases your ads appear for (which won't be the same as those you bid on, unless you are only using exact match) are well targetted?
Another common mistake I have seen is to advertise expensive English-language products to people not searching in English in poor countries.
It is so easy to make mistakes in AdWords.
- Silhouette 12y agoThanks for the suggestions, but I don't think anything like that could explain our poor results specifically with Google. We did keep an eye on the actual terms in the search ads and knock out a couple of genuinely related things that aren't any good for this specific site, and similarly we started looking at manually removing bad placements with the GDN ads until it became obvious that it was futile. Also, all the ads were targeted by country (and similarly for the other channels I mentioned, where applicable) so again there's no reason performance on Google should have been so much worse than every other on-line channel we use. I've just noticed that Google e-mailed us with a phone number we could call for "free support and advice from an AdWords expert". Might be good for a laugh (or a refund, not that we let them near very much money anyway).
- hermitcrab 12y agoI have heard from others that the quality of advice from their AdWords 'experts' is very variable. So I would be skeptical about whatever they suggest.