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I mean, isn't this advertising 101? If you put an ad for something in front of an audience that won't buy it, you're going to get terrible performance. If you'r
by makmanalp 12y ago
I mean, isn't this advertising 101? If you put an ad for something in front of an audience that won't buy it, you're going to get terrible performance. If you're selling $1000 b2b software, don't advertise on flappy bird.
https://support.google.com/adwords/answer/1722057?hl=en https://support.google.com/adwords/answer/1722057?hl=en
edit: I guess the contentious point here is why they enable non-specific in-app ads by default.
- Mz 12y agoSome folks hang out here because they need some of those "101" courses they never took in school (and which, even if they took them, might have been "academic" -- a euphemism for irrelevant to real world experience). Others are beyond that yet can still benefit from being reminded of the basics. Some folks get comfortable and, thus, start being sloppy -- at which point they are in danger of failing in a big way. Better to get the occasional reminder. So I don't have a problem with "101" lever concepts getting upvoted and discussed here. (But, you know, have an upvote!)
- crazypyro 12y agoNot only did they enable non-specific in-app ads by default, they apparently also automatically enabled it for all existing ad campaigns. I think that's the key takeaway?
- jsonne 12y agoThe issue comes in when you get into programatic advertising and you're buying millions or billions of impressions at 1 time. The other issue is ad networks have also been really historically opaque about their inventory. I have no idea why, but more transparency for ad networks would help with this a lot.