Don't re-invent the wheel? That is, please continue to give useful data to Google for free? From the article, in the context of ReCaptcha, it seems like Googl

Don't re-invent the wheel? That is, please continue to give useful data to Google for free? From the article, in the context of ReCaptcha, it seems like Google has stabbed itself in the face with the sword of data. Google may think the data is telling it something, but what it's really managing to do is irritate legions of humans with terrible (borderline hostile in this case) UI/UX.