Why are they doing this? Why haven't done this before? I feel that maybe they bet on other things to take off which hasn't and that now they are looking to dire

Why are they doing this? Why haven't done this before? I feel that maybe they bet on other things to take off which hasn't and that now they are looking to directly take the wallet of large corporations. If they were as successful as Google when it came to online advertisement, they shouldn't need to do this. I take this as further cementing of the fact that they cannot give the returns to investors that is well expected and now overdue.