If everyone called it pre-ordering and not crowdfunding, I think there would be less "controversy"/ upset people. (I realize the crowd might be providing the fu

If everyone called it pre-ordering and not crowdfunding, I think there would be less "controversy"/ upset people. (I realize the crowd might be providing the funding to make whatever endeavor possible, but if it's ultimately pre-ordering...) the conceptual framework of crowdfunding means you're a part of something bigger. It taps into the language of start up funding. If a successful campaign results in the people putting on the project making tons of money, all you might get is a refund and disappointment. That result is more palatable if all you did was pre-order something. Edit: spelling