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Why is it said that Oculus acquired them, instead of Facebook? Doesn't Oculus not really exist anymore (as a company)?
by whence 12y ago
Why is it said that Oculus acquired them, instead of Facebook? Doesn't Oculus not really exist anymore (as a company)?
- devindotcom 12y agoSince they operate independently and likely have their own cash pile for stuff like this, the legal entity making the purchase is actually Oculus. Same with like Nest/Google AFAIK.
- serf 12y agoI wondered the same thing about Nest/Google the other day. It could also be an abstraction on the part of Google/Facebook to hide their associations with the brand, to avoid brand reputation damage of some sort.
- walterbell 12y agoFacebook is taking this holding-company approach to WhatsApp, Instagram and Oculus. Unilever, P&G and Nestle should be wary of another holding company controlling their customer channel, especially after the Axciom partnership which gives Facebook access to the _offline_ purchases of Facebook customers. The consumer goods companies should fund new social networks, to diversify their online reach. http://www.businessinsider.com/facebook-and-acxioms-big-data-partnership-2013-9 http://www.businessinsider.com/facebook-and-acxioms-big-data... "Audience Operating System .. allows advertisers to tie together your "digital persona" even if you've changed your name due to marriage, the use of a nickname, or because you sometimes use a middle name. It also figures out whether someone who has moved addresses or changed phone numbers is the same person or not."
- andy_ppp 12y agoSo Facebook are profiling everyone to an ever more extreme degree; soon Facebook will tell you what you want and you'll like it or else :-)