> Interestingly, the car is a hybrid, which is barely mentioned in the ad. Technically speaking, both the Ford C-Max Energi and the Cadillac ELR in these ads a

> Interestingly, the car is a hybrid, which is barely mentioned in the ad. Technically speaking, both the Ford C-Max Energi and the Cadillac ELR in these ads are extended range electrics. They have smaller batteries than battery electric vehicles, but the gas engine exists only as a generator of electricity. As I've always said, humans care about narratives. Most people and market segments value the story a car says about its owner over the details of the technology. That's why they don't mention it explicitly.