If that is what it does, they should have clearly stated that in the article. Instead, its in a completely separate press release :/ EDIT: Its apparently stat

If that is what it does, they should have clearly stated that in the article. Instead, its in a completely separate press release :/ EDIT: Its apparently stated here: http://www.marketwired.com/press-release/White-Ops-Secures-7-Million-in-Series-A-Funding-1923780.htm http://www.marketwired.com/press-release/White-Ops-Secures-7... "White Ops offers the world's first systematic solution for accurately isolating and eliminating bot-infected traffic. By applying the techniques of Side Channel Analysis across thousands of real-time user session variables, White Ops differentiates between a human and machine-driven request -- regardless of the sophistication of the bot programmer and across the full spectrum of impression and click fraud techniques. This approach is vastly more effective than methods generally employed by legacy fraud detection services, which rely largely on historical data and statistical and predictive analysis to detect bot activity. "