The article is interesting, though the most amusing part for me was the description of the company itself (URX) and the word "deeplinking". It's funny how in t

The article is interesting, though the most amusing part for me was the description of the company itself (URX) and the word "deeplinking". It's funny how in the past few years we've essentially invented both a problem that was already solved fifteen years ago and its solution. Hyperlinks have been around as long as the web has existed - in fact, they could be considered the defining characteristic of the web. In contrast, most of these apps (e.g. news publications) really aren't doing anything that can't be done on a regular webpage on a mobile device, and yet we have to have an app for everyt site, which of course means breaking hyperlinks[0]. Of course, as always, Randall Munroe explains this more succintly and with much more wit[1]. [0] Android's "intents" are a sort-of solution to this, but it still raises the question of why this problem exists in the first place. [1] https://xkcd.com/1367/ https://xkcd.com/1367/