Capitalism solves the problem? Let's say a company is based on a highly successful concept (say, like Paypal). Couldn't their potential advantage over their com

Capitalism solves the problem? Let's say a company is based on a highly successful concept (say, like Paypal). Couldn't their potential advantage over their competitors in other regards than employment practises offset the cost of only hiring drinkers? I really don't think that handling this on a "free to do that" basis is practically useful. If you don't feel like excluding non-drinkers is an issue, feel free to entertain that opinion. I just don't think that capitalism is a viable solution.