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Exactly. It's not so depressing when you realize that Cadillac is selling to generally older people who have already made these decisions. It's a 60 y.o. thin
by bmm6o 12y ago
Exactly. It's not so depressing when you realize that Cadillac is selling to generally older people who have already made these decisions. It's a 60 y.o. thinking "I did work hard, and I deserve a Cadillac", not a 25 y.o. thinking "I'm going to bust ass working for the Man so I can drive a Cadillac".
Interestingly, the car is a hybrid, which is barely mentioned in the ad.
- toomuchtodo 12y ago> Interestingly, the car is a hybrid, which is barely mentioned in the ad. Its on the Volt platform. Not quite sure why GM is pushing it to that market segment if they're not touting any of the serial hybrid features.
- samstave 12y agoELR: Electric Luxury Ride
- mncolinlee 12y ago> Interestingly, the car is a hybrid, which is barely mentioned in the ad. Technically speaking, both the Ford C-Max Energi and the Cadillac ELR in these ads are extended range electrics. They have smaller batteries than battery electric vehicles, but the gas engine exists only as a generator of electricity. As I've always said, humans care about narratives. Most people and market segments value the story a car says about its owner over the details of the technology. That's why they don't mention it explicitly.
- bmm6o 12y agoRight, it's just that the technology is forward-looking while the sales pitch is so regressive. I suspect the target market would actually like it less if they knew more about the technology.