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Congrats! When it comes to Management, I have to second vellum's advice and go with Drucker: http://www.amazon.com/Effective-Executive-Definitive-Harperbusine
by chwolfe 12y ago
Congrats!
When it comes to Management, I have to second vellum's advice and go with Drucker:
http://www.amazon.com/Effective-Executive-Definitive-Harperbusiness-Essentials/dp/0060833459/ http://www.amazon.com/Effective-Executive-Definitive-Harperb...
Classic (Mad Men era) of Marketing is ruled by Ogilvy:
http://www.amazon.com/Confessions-Advertising-Man-David-Ogilvy/dp/190491537X/ http://www.amazon.com/Confessions-Advertising-Man-David-Ogil...
However, I cannot stress enough the role of analytics in modern business strategy/marketing and Kaushik's book is the best:
http://www.amazon.com/Web-Analytics-2-0-Accountability-Centricity/dp/0470529393/ http://www.amazon.com/Web-Analytics-2-0-Accountability-Centr...