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The original Nest device is so popular among the general population because of its UX, display and colorful feedback. "Works with Nest" is amazing for us techi
by julianpye 12y ago
The original Nest device is so popular among the general population because of its UX, display and colorful feedback.
"Works with Nest" is amazing for us techies, who know the technical feat behind all this interoperability, but to the average consumer transparent technology and complex automation is a really hard sell.
The mass market consumer still want to touch, feel and see the things they pay for. However as a 'shop hub' for great designed devices that play along, "Works with Nest" is great. Also I am sure "Works with Nest" is a great vehicle for corporate deals of Google, since it allows them to do co-promotions (such as Mercedes) as side-projects which are usually embedded in such agreements.
- Shivetya 12y agoPopular amongst whom? They have sold only a million of their thermostats since they came out. if anything their marketing and web facing has conveyed them as more popular than reality. As interesting as they are they are priced out of the market for far too many people. Considering many homes come with programmable thermostats, in some areas new homes have to have them, this becomes close to a frivolous purchase. If anything it should tell entrepreneurs that there is a golden opportunity for a low cost home automation solution. Oh, its UX, colorful feedback, etc... uh I cannot recall the last time I ever cared about my thermostat. Its set and forget.