If you're referring to Google Remarketing, it gives you the same capabilities, except it's a terrible pain to set up analytics, track events, make them into a l

If you're referring to Google Remarketing, it gives you the same capabilities, except it's a terrible pain to set up analytics, track events, make them into a list, move the list to AdWords, and optimize from there. We spent a lot of time doing this ourselves and figured, a unified, nice-looking (thanks for noticing :D) interface was the way to go. Also, we let you target the same people on Facebook too, and Google Remarketing doesn't let you do that, so there's that too!