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I don't get it. Why do they need to close on a Friday night? There are a zillion DJs in San Francisco, and people often come to DNA Lounge just because it's DNA

• geuis 17y ago
  DNA Lounge isn't a regular bar. It's a facility. They do a variety of events ranging from concerts to wrestling. So it takes a while for them to setup for an event and properly promote it to get a decent turnout. The other big factor is that burning man is happening around the same time which sucks a lot of the promotional people around SF out.
• anigbrowl 17y ago
  In a nutshell, it's more expensive to open the club and book bar staff, DJs, security staff etc. than they are likely to take in on that evening with other big events on and no time to promote (ads to the local newspapers have to be submitted a few weeks in advance). The number of people who go to a nightclub just because it's there is likely to be less than 1-200, and a club the size of the DNA lounge needs at least 4-500 to break even.
  • SwellJoe 17y ago
    And a club that feels empty come 10 or 11 PM will remain empty all night because nobody wants to be where nothing is going on.