I feel for the author, but in reading this detailed post-mortem it's clear to see there was a combination of bad luck, poor planning, and a number of incorrect

I feel for the author, but in reading this detailed post-mortem it's clear to see there was a combination of bad luck, poor planning, and a number of incorrect decisions. Hopefully she learned from them, will correct what she can and ride out what she can't in her next venture.