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As someone who has built and scaled a dsp for retargeting, I wish you luck! You are in for a hell of a ride...
by kposehn 12y ago
As someone who has built and scaled a dsp for retargeting, I wish you luck! You are in for a hell of a ride...
- cissou 12y agoThanks for the good luck! Can you ping me at cyril@hublo.co so I can get your direct experience feedback? Would be great!
- lpgauth 12y agoThey're probably just using the AppNexus console anyways.
- shostack 12y agoCan you share any more information about this? I'm a fairly senior digital media guy and am fascinated by ad tech (and almost ended up platform-side when I last switched jobs). As I teach myself programming, I've been dying for great resources on the underlying guts of how DSPs work, API samples, algorithms, etc. but it seems like most of this is all highly proprietary stuff you only learn from actually working on an existing platform and seeing their codebase (which I'll almost certainly never have a chance to do). Can you recommend any good resources for an inquisitive soul like myself who just wants to get a better technical view of the systems I've spent so many dollars through?
- cissou 12y agoAppnexus has extensive documentation if you want to build your own bidder