Could you please put your price on the landing page? I just got a download link and further down the page the price of a upgrade from a older version. Before

Could you please put your price on the landing page? I just got a download link and further down the page the price of a upgrade from a older version. Before I download I am more interested in what I am downloading (is it a time limited demo?) and what the price is if I want a license. Otherwise its not worth my time to try the demo download.