Have they recently moved to a different pricing model? The homepage says free, but the pricing page states $35 - $100/month. I would guess they mean self-host

Have they recently moved to a different pricing model? The homepage says free, but the pricing page states $35 - $100/month. I would guess they mean self-host is free, and the prices refers to hosted / managed instances. In which case, they should make this point much clearer.