> Online ads always seem to me to be focused on transactional response "Wow, I can use this weird trick to buy a vitamin, sign me up!" Billboard/display adverti

> Online ads always seem to me to be focused on transactional response "Wow, I can use this weird trick to buy a vitamin, sign me up!" Billboard/display advertising is really effective at this. Heh. For the most part online branded advertising is spent on display ads.