Nope. If you have a clear conversion event for branding campaign, then you have more data about the efficiency of the raising awareness campaign. For example,

Nope. If you have a clear conversion event for branding campaign, then you have more data about the efficiency of the raising awareness campaign. For example, a visitor stayed more than 60 seconds on the about us page or a visitor watched a product explanation video, or number of product searches in Google or Bing increased. You may argue semantics, though.