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> Running branding campaigns without a clear conversion event is dumb though. Branding is about raising awareness and building positive connection with a compa
by Gustomaximus 12y ago
> Running branding campaigns without a clear conversion event is dumb though.
Branding is about raising awareness and building positive connection with a company image, not about direct selling. If you have a clear conversion event it isn't branding, it is direct response advertising.
- vdaniuk 12y agoNope. If you have a clear conversion event for branding campaign, then you have more data about the efficiency of the raising awareness campaign. For example, a visitor stayed more than 60 seconds on the about us page or a visitor watched a product explanation video, or number of product searches in Google or Bing increased. You may argue semantics, though.