Piggybacking this, Coca Cola is the king of marketing prowess, in part because the product stays the exact same (or 99.8% the same). It's part of their "moat."

Piggybacking this, Coca Cola is the king of marketing prowess, in part because the product stays the exact same (or 99.8% the same). It's part of their "moat." Tech can't do that, in my opinion almost by definition due to expected and continuous innovation -- you can't stay the same. You do see it sometimes in short bursts -- such as with the Thinkpad brand (but even that line will be short lived vs. Coke). With Coke, they can then use that consistency on anything from Santa Claus to the Olympics to feed on nostalgia of that recurring same-ness -- they're investing in a lifetime of feelings, not a few years or months of popularity. Hershey's, Disney (high repeat visits), and McDonald's to some extent are other great examples of being able to leverage long term marketing on consistent or nostalgic products -- something difficult for tech to do.