I never hear anyone say "We need more female lumberjacks|roofers|trash collectors|pilots" There actually is a push to attack more female pilots, this for examp

I never hear anyone say "We need more female lumberjacks|roofers|trash collectors|pilots" There actually is a push to attack more female pilots, this for example: http://www.dailymail.co.uk/travel/article-2510471/British-Airways-drive-recruit-female-pilots.html http://www.dailymail.co.uk/travel/article-2510471/British-Ai.... The fact you haven't heard of it probably means you don't follow that aviation market as closely as you do the tech market. WRT to lumberjacks/roofers/trash collectors, those are the jobs that are rapidly being automated out of existence, so it's not surprising that there isn't a lot of effort to attack women to a dying industry. But there is a push to train women heavy equipment operation and some other trades: http://www.heavyconstructionacademy.com/2012/01/19/women-thriving-heavy-equipment/ http://www.heavyconstructionacademy.com/2012/01/19/women-thr... http://www.womenbuildingfutures.com http://www.womenbuildingfutures.com We see the push for women in tech because it's a lucrative, growing field and that the lack of women in the field is caused in large part by various obstacles as indicated in any number of HN submittals. We'll see how it pans out.