"Now that product info is ubiquitous, the author says, the role of brands and traditional advertising is declining" Declining but still very important. All els

"Now that product info is ubiquitous, the author says, the role of brands and traditional advertising is declining" Declining but still very important. All else equal someone will make a purchase from a brand that they have used, know, or trust, over another brand which they have less or no experience with. I would also argue that even on a lesser feature set the existing brand has a clear edge. And there are other issues like wanting everything to look similar (say with kitchen appliances) or other tie ins. Let's look at YC as a brand. My guess is that even if statistics were shown that another place was "better" for a startup (if better could be defined) the edge, because of the "brand", would go to YC. Now if YC is not "in your face anymore", say HN declines in popularity, that brand could easily suffer.