> Yeah we do: Coca-cola <-- The product offers no value other than "brand". (Brand is advertising). It tastes good. How is it different than any other form of

> Yeah we do: Coca-cola <-- The product offers no value other than "brand". (Brand is advertising). It tastes good. How is it different than any other form of pleasure that is sold, such as (non-artistic) video games, alcohol, any luxury good, fashion, etc. EDIT: ... or World Cup soccer, on my TV now.