The thing with big brand advertising is that they aren't trying to gain new customers. They're cementing their place in existing industry. Coca Cola pretty muc

The thing with big brand advertising is that they aren't trying to gain new customers. They're cementing their place in existing industry. Coca Cola pretty much captured as much market as possible. Yet they still advertise to refresh their image. "Even a great brand needs investment and caring to maintain its relevance and vitality." - Jobs