Ebay is known for very ineffective campaigns, which they tried to justify by publishing "papers". They basically claimed that the fact that search results exist

Ebay is known for very ineffective campaigns, which they tried to justify by publishing "papers". They basically claimed that the fact that search results exist, makes the advertising next to them mostly ineffective. There are so many issues with this argument, it is not even worth starting. But yeah this circle jerk has been going for a while. Also to claim that if it did not work them, it won't work for anyone else is a bit of an over generalization. You will also find papers stating the exact opposite and how to get great returns and stuff. Everyone it seems gets a different experience from the same platform and then they justify it by publishing white papers. Just like anything else, it is never black and white. But black folks want everything to be black while white folks make fun of the black. Also check this more detailed analysis that goes a bit deeper: http://www.wordstream.com/blog/ws/2013/03/13/dear-ebay-its-not-adwords-its-you http://www.wordstream.com/blog/ws/2013/03/13/dear-ebay-its-n...