Well, I have to say that there are many labels call themselves brands. And a brand is actually more like a notion in one's mind, if there is any, connecting the

Well, I have to say that there are many labels call themselves brands. And a brand is actually more like a notion in one's mind, if there is any, connecting the cognition and the outside world. It helps people quickly get their answers from their brain "HDD" without extra time/energy cost. We often call this "impression" or something like this. ad banner is just one of those channels to deliver the information to your target audience. It is a way to deliver your message to help build the notion in people's mind. So I think they are different things. Hope this helps.