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If it's not being done purposely for reasons others have mentioned, then I wonder if it comes down to the company's integration with Google. Presumably, Google
by unclebucknasty 12y ago
If it's not being done purposely for reasons others have mentioned, then I wonder if it comes down to the company's integration with Google. Presumably, Google wouldn't know if a sale took place unless the merchant somehow notified them. I'm guessing this might be with a pixel, script, or similar on their order confirmation page.
So, if the merchant failed to implement this, Google would never know to stop showing the ad.
- nl 12y agoNo, the merchant stops bidding for the as once you complete the purchase.
- corin_ 12y agoGenerally speaking, no. The cookie pools of users to retarget will be stored not by the merchant but a third party (either the company serving the ads, or a middle man). When a user gets tagged they'll stay in the pool of people to re-target either until their expiration date is hit, or until they are removed. So the merchant would have to notify (automatically) that a user should be removed, not just chose to stop bidding on that user.