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Yeah we do: Coca-cola <-- The product offers no value other than "brand". (Brand is advertising).

• DanBC 12y ago
  But is that advertising or just excellent distribution of product?
  • notahacker 12y ago
    The two go had in hand. It's certainly a tribute to the breadth of Coca Cola's distribution that you can find it sold in ramshackle huts in the most-off-the beaten track overseas locations imaginable. But it's the brand that makes the distribution network worthwhile, so people living on $2 per day who traditionally drink tea and eat an abundance of locally grown fresh fruit believe a 20 cent bottle of sugary water is a worthwhile luxury. There's also a certain amount of effort that goes into persuading very different consumers that it's socially acceptable to mix that same blend of sugary water with mid-priced spirits or in cocktails at exclusive bars in the expensive cities.
• hackuser 12y ago
  > Yeah we do: Coca-cola <-- The product offers no value other than "brand". (Brand is advertising). It tastes good. How is it different than any other form of pleasure that is sold, such as (non-artistic) video games, alcohol, any luxury good, fashion, etc. EDIT: ... or World Cup soccer, on my TV now.
  • 1stop 12y ago
    No one would ever wake up and go: "I need/want coke" (without advertising).