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We have no idea if ads work anywhere but it doesn't stop the ad industry.
by coldcode 12y ago
We have no idea if ads work anywhere but it doesn't stop the ad industry.
- Mahn 12y agoMy previous employer was a company doing hundreds of millions in revenue per year built almost exclusively on ppc advertising. I think the question is not whether ads work, but when and in which cases do they work.
- rahimnathwani 12y agoWhat do they sell?
- 1stop 12y agoYeah we do: Coca-cola <-- The product offers no value other than "brand". (Brand is advertising).
- DanBC 12y agoBut is that advertising or just excellent distribution of product?
- notahacker 12y agoThe two go had in hand. It's certainly a tribute to the breadth of Coca Cola's distribution that you can find it sold in ramshackle huts in the most-off-the beaten track overseas locations imaginable. But it's the brand that makes the distribution network worthwhile, so people living on $2 per day who traditionally drink tea and eat an abundance of locally grown fresh fruit believe a 20 cent bottle of sugary water is a worthwhile luxury. There's also a certain amount of effort that goes into persuading very different consumers that it's socially acceptable to mix that same blend of sugary water with mid-priced spirits or in cocktails at exclusive bars in the expensive cities.
- hackuser 12y ago> Yeah we do: Coca-cola <-- The product offers no value other than "brand". (Brand is advertising). It tastes good. How is it different than any other form of pleasure that is sold, such as (non-artistic) video games, alcohol, any luxury good, fashion, etc. EDIT: ... or World Cup soccer, on my TV now.
- 1stop 12y agoNo one would ever wake up and go: "I need/want coke" (without advertising).