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Plus research paper, "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment" without the paywall: http://faculty.haas.berkeley.ed
by hownottowrite 12y ago
Plus research paper, "Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment" without the paywall: http://faculty.haas.berkeley.edu/stadelis/tadelis.pdf http://faculty.haas.berkeley.edu/stadelis/tadelis.pdf