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Can someone who knows the ins and outs of the advertising business tell me why advertising seconds are worth more on TV than online for the same content? It so
by mustpax 17y ago
Can someone who knows the ins and outs of the advertising business tell me why advertising seconds are worth more on TV than online for the same content?
It sounds like advertisers are paying Hulu a lot less per viewer reached compared to cable providers. This is counter-intiutive since the PC audience is paying more attention to the ads in comparison.
- sown 17y agoI don't know anything about advertising but I do remember this article making the rounds a while back http://gizmodo.com/5302448/advertising-during-the-simpsons-more-expensive-on-hulu-than-tv http://gizmodo.com/5302448/advertising-during-the-simpsons-m...
- mustpax 17y agoI think this summarizes the issue: ... remember that Hulu has only 37 seconds of ads per "30-minute" show while a Fox broadcast includes a whopping 9 minutes of sales pitches
- patio11 17y agoCan someone who knows the ins and outs of the advertising business tell me why advertising seconds are worth more on TV than online for the same content? Well, for one thing, you're reaching mostly middle class American families which spend money on things rather than college students who are watching Hulu because it free, which is the maximum price they will pay for anything which is not an iPod.
- stse 17y agoThis is of course not true. Most college students will have a relatively high paying job in a couple of years, so there is plenty of services that want to get their attention while it's still cheap to do so. Internet advertising is also much more direct, you can show different content for different groups of people. Much like Spotify does.