Not quite. They're raising campaign money to try and influence five upcoming congressional elections in favor of campaign finance reform. To do that, I imagine

Not quite. They're raising campaign money to try and influence five upcoming congressional elections in favor of campaign finance reform. To do that, I imagine they'll run ads in key districts in support of whichever candidate or another will agree to support and advance reform, or at least to unseat an incumbent who's been historically against reform. It's definitely ironic! They even admit as much towards the bottom of the main page; it's just the way politics are in the US raising and spending this much money is pretty much a necessity for the goals they have.