googling i ended up here for Nathan bowers article http://web.archive.org/web/20120214085940/http://uxhero.com/ux-theory/quality-is-fractal/ http://web.archive.

googling i ended up here for Nathan bowers article http://web.archive.org/web/20120214085940/http://uxhero.com/ux-theory/quality-is-fractal/ http://web.archive.org/web/20120214085940/http://uxhero.com/... Guess we mentioned fractals