In 2010, Faber Novel did a study on marketing your app to get into the app store. So much of it seemed to revolve around timing of launch:http://www.slideshare.

In 2010, Faber Novel did a study on marketing your app to get into the app store. So much of it seemed to revolve around timing of launch:http://www.slideshare.net/misteroo/how-to-market-your-app http://www.slideshare.net/misteroo/how-to-market-your-app. I also summarized it in a quick article: http://readwrite.com/2010/02/17/iphone-appstore-ranking-algorithm#awesm=~oHLpVzT8X3zEjR http://readwrite.com/2010/02/17/iphone-appstore-ranking-algo... Newer answers welcome. Sorry, I haven't kept up with this as much as I should.