Did you look at the pricing ? - it's 306 euros with stopover versus 190 euros direct Barcelona to London (for one day return on day of startup school). There ar

Did you look at the pricing ? - it's 306 euros with stopover versus 190 euros direct Barcelona to London (for one day return on day of startup school). There are certainly other viable candidates to host such an event such as Paris and Berlin, but Frankfurt isn't one of them. As I said running an event is different from visiting, you're dealing with venue staff, caterers, security, insurers, etc. it's certainly all doable especially at the high-end of the market where everyone speaks english but it adds non-trivial overhead and you will be paying a premium. As soon as you require all your vendors speaking English you're price segmenting yourself into a more premium market. There are some cities where everyone speaks English, but in many major European cities many caterers, etc. will only speak their native language. I've even found smaller hotels in Paris, Madrid, etc. often not to have english speaking staff.