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Well the problem I see is that this could change the intent of Starbucks. Perhaps it wasent about them wanting to help employees, but instead was a mutually ben
by vtlynch 12y ago
Well the problem I see is that this could change the intent of Starbucks. Perhaps it wasent about them wanting to help employees, but instead was a mutually beneficial program for Starbucks and ASU. With online courses and MOOCs being seen as a new way to raise funds for schools, perhaps this is just a marketing tool for ASU to increase enrollment and attract attention (obviously this would happen for ASU either way, but if that was the goal that seems like a substantial change to the nature/effect of the program).
If Starbucks was making a bigger financial investment, it would indicate they were really doing this because they value the benefits of education enough to trade the financially tangible for the intangible.
With this clarification, that seemingly falls out the door. Im not sure how I feel about that. Its still a good program, because at the very least it is encouragement.
EDIT: So it seems this isnt the whole story. So its good to see Starbucks is indeed contributing, which one again, changes their intent.