Is this sarcasm? He clearly knew that earbits.com was the desired destination, he's just pointing out how un-intuitive the process of getting there is for a po

Is this sarcasm? He clearly knew that earbits.com was the desired destination, he's just pointing out how un-intuitive the process of getting there is for a potential new user. You know, someone who might have wanted to try-out/explore the service after reading a blog post.