I assume he's probably second- or third-generation Korean-American, so maybe the word "family" doesn't invoke quite the same meaning to him as me, but I find it

I assume he's probably second- or third-generation Korean-American, so maybe the word "family" doesn't invoke quite the same meaning to him as me, but I find it rather icky. In Korea there have been companies, small and big, saying they're like families. Usually, that's a code word for saying "We expect you to sacrifice your life, including your health, time, and relationship to your actual family, for the good of the company, and not want anything in return." I'm sure Edward Kim meant none of this, but still that's a metaphor I won't touch with a ten-foot pole in a corporate setting.