> Firstly, it’s important to remember that when I use the word “family,” I don’t mean the literal sense of the word. Just don't use the word family then. Sinc

> Firstly, it’s important to remember that when I use the word “family,” I don’t mean the literal sense of the word. Just don't use the word family then. Since you didn't stop there, though... Nah, your company isn't a family. Because when financial shit hits the fan everyone will split in every which direction and be very unlikely to ever interact with you again. Culture, and a good and fair culture at that, is what companies should be striving for. Pretending to be a family when that won't be reciprocated 100% of the time (or at least nine-nines of the time, because hey, no family is perfect) like a real family is manipulative. Scenario: I'm your VC and the latest numbers force me to tell you to lay off 75% of your employees. Go go gadget, deploy this "family" thing you speak of.