This makes me think of the book How to Win Friends and Influence People. It can almost be boiled down to two points: 1. People are more interested in themselve

This makes me think of the book How to Win Friends and Influence People. It can almost be boiled down to two points: 1. People are more interested in themselves than anything else. 2. People can detect insincerity very easily. So the trick to "win friends and influence people" is, basically, be sincerely interested in other people.