It's incumbent on IKEA to police unauthorized use of their trademark somehow, but that doesn't have to mean that they must start by sending a nasty letter. When

It's incumbent on IKEA to police unauthorized use of their trademark somehow, but that doesn't have to mean that they must start by sending a nasty letter. When Jack Daniels thought their trademark was being infringed, they started by sending a nice letter simply asking the infringer to stop. http://abovethelaw.com/2012/07/cease-and-desist-letter-of-the-day-captain-jack-doesnt-need-mean-lawyers/ http://abovethelaw.com/2012/07/cease-and-desist-letter-of-th... Another way to deal with unauthorized use of a trademark is to authorize it. So IKEA could have started with a letter asking IKEA Hackers suggesting a potential agreement and a nominal fee. An imperative cease and desist letter isn't required.