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What will happen next? They will make the "IKEA Hackers" logo look less like the official IKEA logo, and they'll put a big "not an official IKEA site" banner o

• Udo 12y ago
  That's my guess as well. That would have been the solution to go with from the start - putting in a simple disclaimer along the lines of "not affiliated with IKEA in any way". It's what I would have done if IkeaHackers was my site. If I was an Ikea exec though, I'd additionally suggest a partnership with the site. Displaying Ikea ads and creating a funnel from individual articles to Ikea's order form would be a great idea to benefit both the site and Ikea financially. Not that Ikea needs it, but it's still good business sense. However, we don't know what they'll come up with. It's a giant corporation so pretty much anything is possible and it's probably too early to get your hopes up.
  • jack-r-abbit 12y ago
    > Displaying Ikea ads and creating a funnel from individual articles to Ikea's order form would be a great idea to benefit both the site and Ikea financially. It is possible that IKEA does not want to be associated with a site that encourages people to use their products in ways they were not designed for. I noticed a hack to make a baby changing table by taking an IKEA dresser and attaching stuff to the top. Obviously that is something that anyone is free to do with the furniture they bought at IKEA. But... if something happened and a baby is injured and IKEA is seen as endorsing such a thing, they might be sued. I know some places are more litigious than others but companies often take some fairly hard-line "cover your ass" steps to avoid such a thing.