This is a really great writeup. It's amazing how such a tiny and easy change can have a big impact. I still remember hearing a story about a company that got a

This is a really great writeup. It's amazing how such a tiny and easy change can have a big impact. I still remember hearing a story about a company that got a 900% increase in revenue (seriously!) with a single line of CSS putting a border around a few page elements. Any A/B testing tools you recommend? I like https://www.optimizely.com/ https://www.optimizely.com/