I'm the author of the article. At Monetate, we've chosen our data warehouses to maximize throughput, rather than minimize latency. That's where something like

I'm the author of the article. At Monetate, we've chosen our data warehouses to maximize throughput, rather than minimize latency. That's where something like Redshift really shines, it's great a large bulk ingests and running large queries relatively quickly, but awful at running lots of small queries quickly. On our busiest day last year, we ingested over a quarter billion page views across all of our clients' websites. I'm sure someone has made MySQL scale to that volume, but for us Redshift has been working great for a relatively low price point.